Friday, October 26, 2007

Google patent fuels rumour mill


Google has obtained a broad patent for a data centre in a container, promptly drawing speculation that the internet giant could have plans to move into a number of different areas.

The US Patent Trademark Office website lists the corresponding patent number 7,278,273 as "modular data centres with modular components that can implemented in numerous ways, including as a process, an apparatus, a system, a device, or a method".

The data centre-in-a-box idea is not a new one - Sun went on tour with their mobile data centre model, Blackbox last year and equivalents from companies like IBM and Rackable Systems.

Apart from the ire granting such a general patent that pointed to other vendors' equivalent offerings, the granting of Google's application - on which it has since declined to comment - comes at a time when certainty over energy resources and supply is less assured and data centre space becomes more expensive.

Mike Davis, senior Ovum analyst told IT PRO any number of current speculative rumours about the use of the patent could be feasibly true and have profound implications for the IT market.

On speculation that Google could become an infrastructure player, Davis said: "Being able to offer spare capacity off the back of a lorry on demand is attractive. Especially when backups take up bandwidth or you back up to tape and have to drive the tapes to a different site. What if you could back up to data centre in the car park and drive that to the backup site instead?" he suggested.

He also commented on suggestions Google could be designing a portable, modular data centre for itself. "But Google won't tell you how many data centres it has or how many servers it owns," he said.

Nevertheless, the thing that seems to have excited most debate is how the patent could support strategic plans to land grab internet service and network provision. "If it's been busy buying up dark fibre, it will still need infrastructure at either end."

He said suggestions Google could set itself up almost as an alternative internet service provider (ISP) by targeting its mobile data centres at the world's 300 or so internet peering points was not beyond the realms of possibility.

The thinking follows that it would then only be ever two or three points away from the end user, moving into network edge services like Akamai. "And then of course there's mobile," added Davis. "If the rumours about a 'GPhone' and bidding for US radio spectrum are true, then it might eventually want to drive services across the network and it would data centres to do it."

Whatever Google decides to do, it has a track record of diversification concluded Davis. "Google is always doing something different," he said. "It recognises how disruptive it has been and are worried somebody else might be out there working on the next big thing."



Wednesday, October 24, 2007

Intel Promises Wi-Fi-WiMax Chipset In 2008

Laptop makers Lenovo, Acer, Asus, Panasonic, and Toshiba are all signed up for Intel's upcoming 25-watt Montevina mobile platform. Intel on Tuesday bolstered its worldwide wireless endeavors by announcing an upcoming chipset supporting both Wi-Fi and WiMax networking technologies. Chief executive Paul Otellini said Intel was moving very fast to keep its promise to deliver WiMax radio modules in mid-2008 that would support 25-watt Intel Penryn mobile processors.

The chipset codenamed Montevina would also support HD DVD and Blu-ray high definition video formats in a package half the size of current products. WiMax, or World Interoperability for Microwave Access, is a wireless broadband standard that's designed to extend Wi-Fi networks across greater distances, such as a campus or sections of metropolitan areas. The IEEE 802.16 standard is theoretically capable of transmitting data up to 70 Mbps as far as 37 miles.

Otellini said Intel's goal is to make WiMax as commonplace around the world as Wi-Fi is now in coffee shops and airports. "We are on the cusp of a new global network," Otellini said during the company's annual developer conference in San Francisco.

He estimated nearly 150 million people will be covered by WiMax next year. That number is expected to expand to 1.3 billion in 2012. Otellini said laptop makers Lenovo, Acer, Asus, Panasonic, and Toshiba have all agreed to carry the combination Wi-Fi and WiMax chipsets when the technology debuts. Intel's promise of worldwide WiMax has also been aided by testing. Last year, Otellini said Intel oversaw 10 different WiMax trials with the help of wireless providers like Clearwire and Sprint.

Currently, there are 120 WiMax tests around the world, he said. Partnerships are also key to Intel's WiMax plans, Otellini said. The latest collaboration, announced Tuesday, is a joint venture with KDDI, East Japan Railway, Kyocera, Daiwa Securities Group, and the Bank of Tokyo-Mitsubishi UFJ. The partners said they will bid for the 2.5-GHz frequency band for Mobile Broadband Wireless Access System so that it can build base stations and license WiMax technology in Japan.

Japan's first WiMax field trial was held last year in Osaka.

(Source: http://www.informationweek.com/story/showArticle.jhtml?articleID=201807265&cid=RSSfeed_IWK_News)

Friday, October 19, 2007

Operators must see the big picture when it comes to mobile advertising, says Analysys

Mobile operators stand to gain by investing in mobile advertising, but only if they ensure it is implemented correctly, according to a new report, The Mobile Advertising and Marketing Revolution, published this week by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com).

“Mobile advertising could provide an additional revenue stream for operators – but it must be implemented carefully. Flooding mobile phones with advertising would destroy consumer confidence and, with it, the potential value of the mobile advertising market,” says the report’s author, Martin Scott, Analyst at Analysys.

“If they focus on delivering mobile advertisements that are unobtrusive and relevant to the target audience, operators and advertisers may be able to create a mutually beneficial cycle of revenue and rewards,” Scott explains. “Virgin Mobile USA, for example, seems to have achieved this with its Sugar Mama advertising campaign.”The motivation for operators to develop mobile advertising has been limited, as voice services have historically yielded the quickest return on network investment.

However, in mature markets, core voice revenues are no longer delivering the growth that they once did. Analysys Research forecasts that, in Western Europe, mobile voice revenue will grow at a CAGR of only 2.3% between 2006 and 2012. Mobile operators need new sources of revenue to provide future growth – and mobile advertising could be one such source.

Operators, handset manufacturers and content providers need to grasp both the dynamics of the advertising space and the full potential of the mobile advertising market. According to Scott, “Obstacles to mobile advertising are now beginning to fall, making it more feasible for operators, handset manufacturers and advertising agencies to exploit the revenue potential of mobile advertising.”

The Mobile Advertising and Marketing Revolution identifies the value chains at play and explains how operators can maximise the share of revenue they take from the mobile advertising market. The report presents scenarios for the future of mobile advertising, indicates which forms of mobile advertising will be most effective and shows how mobile advertising can benefit operators, advertisers and consumers alike.

The report is available to purchase online at http://research.analysys.com/store, priced at GBP1500 (approximately EUR2150) plus VAT.

Editors Note: A press summary is available for this report. Contact Gina Ghensi on +44 (0)1223 460600 or press@analysys.com